Fractional Chief Commercial Officer
The clear commercial view your business has been missing.
Sales, marketing and business strategy, finally aligned.
Twenty-five years across sales, marketing and commercial strategy.
No fluffy decks. No vanity metrics.
Worth £199 + VAT. Free until 31st January 2027
I'm Emma Abraham, a fractional Chief Commercial Officer for owner-led service businesses. I get sales, marketing and strategy behind one commercial plan, then tell you plainly which moves to make next and why.
Worth £199 + VAT. Free until 31st January 2027
Two ways to work with me, start wherever you are
Commercial Clarity
Get sales, marketing and strategy working as one commercial engine. For founders who've grown on instinct and can feel the business could be doing more. I look at the whole commercial picture, tell you plainly what's holding it back, and give you the moves to fix it, in order.
AI Adoption
Get more from the time, people and tools you already have. Whether you're new to AI or already using it without realising what it can really do, I help you see where it genuinely lifts your productivity and profit, and where it can help you stand out to customers. You don't need to be technical. No hype, no jargon, just honest advice on what's worth doing and what isn't.
You launched well. You grew through hustle and instinct, and the work's good. The clients are good. From the outside, it looks like it should be flying.
But you can feel there's another level the business isn't reaching. Maybe revenue's flattened. Maybe it's still growing, just harder than it should be. Either way, you're still the engine of the whole thing: the selling, the strategy, the late-night marketing, and lately the second-guessing about what to change next.
Here's what I usually find. It isn't that you need more. It's that sales, marketing and strategy are pulling in slightly different directions, something in the commercial model has stopped keeping pace, and nobody outside the business has looked at the whole picture cleanly in a long time. Sometimes the answer is pricing. Sometimes it's positioning, or how leads turn into clients, or where your time goes. My job is to find the real blocker.
That's the gap I close.
I speak both languages.
A career in sales before I moved into marketing means I've sat on both sides of the table: the boardrooms, the pipeline reviews, the exhibition halls, the late client meetings. I know what sales needs. I know what marketing can deliver. And I know how to make them pull together instead of against each other.
That's the whole point of a fractional CCO. Not more marketing. Not more selling. One commercial plan, and someone accountable for it.
That's the whole point of a fractional CCO. Not more marketing. Not more selling. One commercial plan, and someone accountable for it.
Clear commercial thinking, in three moves
Step 1 - See it clearly
We start with a diagnosis: an honest look at where the business actually is and what’s really holding it back. Not where you assume it is. Where it actually is.
Step 2 - Decide the moves
I turn that picture into a small number of prioritised commercial moves: what to do now, what to line up next, and what to build toward. In the right order, so nothing gets wasted
Step 3 - Make it happen
Then it’s your call: run with the plan yourself, book a session with me, or have me in the business alongside you.
Everyone starts with the Diagnosis. Where it goes next is entirely up to you, and there's no pressure to take the next step until it's worth it.
Commercial Clarity
Every business is at a different point. Some need clarity fast. Some need a plan. Some need someone in the room making it happen. Commercial Clarity is built around that reality.
Four distinct ways to work together, priced and scoped for where you actually are.
Four distinct ways to work together, priced and scoped for where you actually are.
Diagnosis - £199 + VAT
Free until January 2027
A personalised, one-page commercial view of your business, back with you fast, with three prioritised moves to act on.
Deep Dive - £499 + VAT
Everything in the Diagnosis, plus 45 minutes with me on the single issue that’ll make the biggest difference right now. You leave knowing exactly what to do about it.
Direction - £1799 + VAT
A 90-minute fact-finding session and a full 12-month commercial strategy you can act on straight away.
Delivery - Retainer, priced to the engagement.
Me embedded in your business as your retained fractional CCO, delivering the strategy alongside you and accountable for the result.
Commercial Clarity: Diagnosis
Worth £199 + VAT. Free until 31 January 2027. Answered in minutes, not weeks.
You answer a set of straight questions about your business, around half an hour of honest thinking. My commercial diagnostic framework works through your answers and hands you back a one-page commercial view: a working diagnosis of what's actually holding the business back, and three prioritised moves, one to act on now, one to line up next, one to build toward.
Written in my voice, not a template. Specific to your business, not generic advice. Ready to act on the day it lands.
Written in my voice, not a template. Specific to your business, not generic advice. Ready to act on the day it lands.
What you walk away with:
A clear diagnosis of what's really holding the business back.
Three prioritised moves: one for now, one for next, one to build toward.
A recommended starting point, so you know exactly where to begin.
A way of thinking about the business you’ll keep using for years, not just once.
When the commercial picture is clear, founders feel it
The scattered feeling goes. Sales, marketing and strategy finally pull the same way.
You stop second-guessing your pricing. It feels right, because it is right.
You walk into every room knowing exactly where the business is going.
Who I work with
