EMBOSS CONSULTING

The clear commercial view your business has been missing.

Fractional CCO - Sales, marketing and business strategy, finally aligned.

Twenty-five years across sales, marketing and commercial strategy.
No fluffy decks.
No vanity metrics.

Fractional CCO | Sales, marketing and business strategy, finally aligned

For founders of service based businesses turning over £150k to £1m, I work as a fractional Chief Commercial Officer: the outside commercial brain who sees what you’re too close to see, gets your sales, marketing and strategy pulling the same way, and helps you back yourself on the next move.

emma abraham

Two ways to work with me | Start wherever you are

Commercial Clarity

Get sales, marketing and strategy working as one commercial engine.

For founders who’ve grown on instinct and can feel the business could be doing more. I look at the whole commercial picture, tell you plainly what’s holding it back, and give you the moves to fix it, in order.

AI Confidence - Coming soon

Get sales, marketing and strategy working as one commercial engine.

I’m building a set of AI services that help you put AI to work in the business properly and ethically, without the hype or the risk.
Not live yet. If you want first look, join the list.

Most founders at this stage don't have a growth problem. They have a clarity problem - that's exactly what I'm here to fix.

You launched well. You grew through hustle and instinct, and the work is genuinely good. The clients are good. From the outside, it looks like it should be flying.

But you can feel there's another level the business isn't reaching. Maybe revenue has flattened. Maybe it's still growing, just harder than it should be. Either way, you're still the engine of the whole thing: driving the selling, the strategy, the late-night marketing, and lately the second-guessing about what to change next.

Here's what I usually find. It isn't that you need more. It's that sales, marketing and strategy are pulling in slightly different directions, something in the commercial model has stopped keeping pace, and nobody outside the business has looked at the whole picture cleanly in a long time. Sometimes the answer is pricing. Sometimes it's positioning, or how leads turn into clients, or where your time goes. My job is to find the real blocker.

I speak both languages.

A career in sales before I moved into marketing means I've sat on both sides of the table: the boardrooms, the pipeline reviews, the exhibition halls, the late client meetings. I know what sales needs. I know what marketing can deliver. And I know how to make them pull together instead of pulling against each other.

That's the whole point of a fractional CCO. Not more marketing. Not more selling. One commercial plan, and someone accountable for it. That's the gap I close.

Clear commercial thinking, in three moves

STEP 01 - SEE IT CLEARLY

We start with a diagnosis: an honest look at where the business actually is and what’s really holding it back. Not where you assume it is. Where it actually is.

STEP 02 -DECIDE THE MOVES

I turn that picture into a small number of prioritised commercial moves: what to do now, what to line up next, and what to build toward. In the right order, so nothing gets wasted

STEP 03 - MAKE IT HAPPEN

Then you choose how far to take it, from doing it yourself off the plan, to a session with me, to me embedded in the business delivering it alongside you.

Commercial Clarity

Every business is at a different point. Some need clarity fast. Some need a plan. Some need someone in the room making it happen. Commercial Clarity is built around that reality.

Four distinct ways to work together, priced and scoped for where you actually are.

DIAGNOSIS - £199 + VAT

A personalised commercial view of your business, back with you fast. The clearest £199 you’ll spend on the business this year, whether or not you ever work with me again.

START THE DIAGNOSIS

DEEP DIVE - £499 + VAT

Everything in the Diagnosis, plus 45 minutes with me to go deep on the one thing that matters most right now. You leave knowing exactly what to do about it.

Explore the Deep Dive

DIAGNOSIS - £1799 + VAT

A 90-minute fact-finding session and a full 12-month commercial strategy you can actually run with.

See Direction

DELIVERY

Me embedded in your business as your retained fractional CCO, delivering the strategy alongside you and accountable to the results.

Talk about Delivery

Commercial Clarity

diagnosis

- PRICE

£199 + VAT

No ongoing commitment

The clearest £199 you'll spend on the business this year, whether or not you ever work with me again.

- PROCESS

You answer a set of straight questions about your business. Allow around half an hour of honest thinking.

My Commercial Diagnostic Framework works through your answers and hands you back a one-page report the same day.

- PRODUCT

A clear diagnosis of what's really holding the business back.

Three prioritised moves: one for now, one for next, one to build toward.

A recommended starting point. And a way of thinking about the business you'll keep using long after

When the commercial picture gets clear, founders feel it immediately

The scattered feeling goes. Sales, marketing and strategy finally pull toward the same thing.
You stop second-guessing your pricing. You back it, because it's right.
You walk into every room knowing exactly where the business is going. That changes everything.